Pharrell Williams and adidas hosted the official premiere of All Day I Dream About Sport on Sunday, Feb. 16, at the High Museum of Art.
Directed by Gabriel Moses, the visually striking short film explores human connection through West African culture, sports, and movement. Shot entirely in Dakar, Senegal, with a local cast and an unscripted approach, the film weaves themes of life, death, and athleticism into a powerful narrative.
Following the screening, Williams joined James Whitner, founder of The Whitaker Group, for a panel discussion moderated by Aria Hughes, editorial creative director at Complex.
The film will soon be available to stream via Le Cinema Club and adidas.




