A free, family-friendly pop-up brings interactive fun and a preview of what’s ahead at Walt Disney World this summer.

Atlanta families will get an early taste of summer as Walt Disney World Resort brings its Cool KIDS’ SUMMER experience to the city for a limited-time pop-up activation.

Taking place at Pemberton Place, the event is designed to create an engaging and energetic environment where children and parents can connect with the Disney experience in a hands-on way. The activation will feature interactive photo moments, live entertainment, and themed elements that capture the excitement of summer.

Guests can enjoy complimentary Mickey Mouse ice cream bars and Mickey sunglasses, adding a playful and memorable touch to the day. Families will also have the opportunity to enter for a chance to win a Walt Disney World vacation, extending the experience beyond Atlanta.

The pop-up is part of a national tour leading into the official launch of Cool KIDS’ SUMMER on May 26 in Florida. The seasonal initiative will introduce new attractions, refreshed experiences, and limited-time entertainment across the parks, all centered on family engagement and immersive fun.

This summer’s offerings reflect Disney’s continued focus on creating experiences that go beyond traditional theme park visits. From character interactions to high-energy shows and interactive environments, the goal is to give families more ways to connect, explore, and create lasting memories.

For Atlanta families, the event provides a convenient and cost-free way to experience a piece of Disney close to home. It also offers a chance to preview what’s ahead for those planning summer travel.

Event Details
Location: Pemberton Place, Downtown Atlanta
Date: March 26
Time: 11 a.m. to 3 p.m.
Admission: Free and open to the public

Families are encouraged to arrive early, as attendance is expected to be high and giveaways will be available while supplies last.