Sephora Unveils “Beauty & Belonging,” a Global Film Celebrating Diversity, Authenticity, and the Universal Meaning of Beauty
Sephora proudly announces the premiere of its first global film, Beauty & Belonging, directed by acclaimed filmmaker Anastasia Mikova. Debuting at BrandStorytelling at Sundance, this immersive documentary explores the diverse definitions of beauty across cultures and celebrates individuality and inclusivity.
Beauty & Belonging features conversations with over 75 Sephora employees and iconic beauty brand founders. Filmed over six months in eight countries—Brazil, Canada, China, France, Poland, Thailand, the UK, and the USA—the film delves into personal stories that highlight the importance of representation, cultural diversity, and embracing authentic beauty.
The documentary also includes testimonials from notable beauty brand founders such as Christine Chang and Sarah Lee of Glow Recipe, Danessa Myricks of Danessa Myricks Beauty, Mario Dedivanovic of Makeup by Mario, Mathilde Thomas of Caudalie, and Akash and Nikita Mehta of Fable & Mane. Each founder shares their journey and insights on redefining beauty standards, adding depth to the film’s narrative.
The film reaffirms Sephora’s commitment to fostering a global community where everyone feels welcomed and empowered to embrace their unique beauty. It showcases how societal norms, culture, and personal experiences shape perceptions of beauty, while highlighting Sephora’s dedication to inclusion, diversity, and equity.
The collaboration between Anastasia Mikova and Sephora began when Sephora sponsored WOMAN, an exhibition inspired by Mikova’s co-directed film Woman. Known for uncovering human stories with sensitivity, Mikova’s vision aligns seamlessly with Sephora’s purpose-driven culture.
Beauty & Belonging is now available on Sephora’s YouTube channel and corporate site, Inside Sephora. With this film, Sephora celebrates its vibrant global community and underscores its commitment to inspiring inclusivity and authenticity, values central to its mission since its founding.
The release of Beauty & Belonging represents more than just a film debut—it is a celebration of Sephora’s core values of inclusion, diversity, and equity, which have been the foundation of the brand since its inception. By spotlighting personal stories of beauty, belonging, and identity, the documentary demonstrates the transformative power of embracing diversity and fostering meaningful connections across borders and cultures.
For those eager to witness this powerful narrative, Beauty & Belonging is now available for viewing on Sephora’s YouTube channel. This evocative film reaffirms Sephora’s commitment to creating a global community where everyone can confidently and authentically celebrate their beauty.
