This past weekend, Atlanta became the epicenter of cultural celebration as REVOLT WORLD, presented by Walmart, made history by attracting over 30,000 participants during its three-day extravaganza. This exceptional event featured a daily lineup that included prominent REVOLT shows, live performances, thought-provoking panel conversations, and immersive activations. REVOLT WORLD, now firmly entrenched as the premier destination for Black music, art, and empowerment, drew attendees from across the globe who converged in Atlanta to partake in this unforgettable celebration.
"Atlanta has always been a city that pulses with the heartbeat of Black culture, and this event was designed to celebrate our collective beauty, creativity, and resilience," said Sean "Diddy" Combs, Chairman of REVOLT. "Breaking records and shattering expectations, REVOLT WORLD has grown into something bigger – it's a movement! We've ignited a powerful movement, reminding us that we are an unstoppable force for change and inspiration when we come together. Powered by love, culture, and unity, the revolution is here and we are just getting started."
From Friday to Sunday, REVOLT WORLD transformed Atlanta into a cultural mecca, boasting a dynamic lineup that included musical performances, thought-provoking panel discussions, and community empowerment initiatives. Notable artists and cultural leaders, including Sean "Diddy" Combs, Yung Miami, French Montana, King Combs, Don Toliver, Mr. Eazi, Rotimi, Moneybagg Yo, Uncle Waffles, Babyface Ray, Jim Jones, Young Jeezy, Lauren London, and many others, gathered to engage in REVOLT WORLD's captivating discussions and exhilarating performances.
Sean "Diddy" Combs himself graced the event, greeting fans and hosting an exclusive listening party for his latest LOVE album, "Off the Grid." The jam-packed weekend provided attendees with a front-row seat to REVOLT's live shows, including "Caresha Please" hosted by Yung Miami with special guest Ari Fletcher, "Drink Champs" hosted by N.O.R.E. and DJ EFN with Juvenile and Mannie Fresh, "The Blackprint" with Detavio Samuels and Young Jeezy, "Drip Report" with Jim Jones, "Assets Over Liabilities" where co-hosts Rashad Bilal and Troy Millings interviewed Lauren London, "The Jason Lee Show" with Jason Lee and Brittany Renner, and more. The crowd erupted with excitement as King Combs, Mr. Eazi, Don Toliver, Saucy Santana, and Uncle Waffles electrified the atmosphere with show-stopping performances throughout the weekend.
"REVOLT WORLD proved to be more than an immersive experience; it was a bold and defiant celebration of Hip Hop that united our community globally for a greater purpose that was profoundly felt the entire weekend," said Detavio Samuels, CEO of REVOLT. "We successfully introduced a new category of cultural events that gave thousands of future leaders access to opportunities and the highest quality of entertainment while shattering the misconceptions surrounding the importance of Black-owned media. This is also a strong testament to all of our brand partners who invested in laying the foundation for an annual experience that is destined to change lives on every level."
Throughout the weekend, REVOLT WORLD engaged with thousands of attendees, leaving an indelible mark with over one billion digital impressions as content from the event's conversations trended across social platforms. The event made a profound impact on the Black community with its compelling programming and community engagement, transcending its influence beyond Atlanta to serve as a pivotal moment for celebrating and advancing Black culture on a global scale.
Marquee brand partners, including Walmart, McDonald's, PepsiCo, State Farm, Ally, and DeLeón Tequila, delivered impactful experiences such as the Walmart Makers Studio and Opportunity Center, McDonald's Shoot Your Shot, Mountain Dew Gaming Zone, and the Doritos SOLID BLACK Culture Studio.
REVOLT WORLD brought together cultural leaders and changemakers within the Black community for impactful conversations and activations, including discussions on the global impact of Hip Hop, a strategic partnership between Fearless Fund and REVOLT, Black Girl Stuff Live, the new era of R&B, Big Facts Live, the blueprint to podcasting, an executive chat hosted by Walmart VP Rob Durhart, and inspiring change through storytelling and culture.
Additionally, up-and-coming rappers, singers, and musicians had the opportunity to showcase their talents in front of attendees and industry heavyweights during the McDonald's Shoot Your Shot competition, with over $20,000 in cash prizes at stake. The event also explored the future of Hip Hop and gaming in the Gaming Zone powered by Mountain Dew, providing inspiration and advice for Black gamers.
REVOLT WORLD's unforgettable programming was curated with creativity and expertise by Julian Mitchell, Executive Producer and Sr. Advisor to Combs Global, Kam McCullough, Programming and Marketing Lead, and Elicia Howard, Executive Producer of Live Experiences.