On October 28, rapper and Savage X Fenty brand partner Latto graced the Savage X Fenty Atlanta store, located at Lenox Square Mall, with an exclusive appearance.
The event, closed to the public, was a coveted Xtra VIP membership perk. Savage X Fenty, the popular lingerie brand, handpicked some of its most devoted Xtra VIPs to partake in a unique opportunity to meet Latto. The meet-and-greet was conducted on a first-come, first-serve basis.
Inside the store, guests were treated to a lively atmosphere with a live DJ. Attendees also enjoyed light refreshments and special giveaways, making the event a memorable experience.
In addition to the festivities, the store's retail team members were on-site to assist guests in exploring and shopping the brand's latest collections, which encompassed lingerie, lounge, sleepwear, and more.
The public had to wait until 5:30 PM when the store reopened to all, allowing anyone to browse and purchase Savage X Fenty's newest collections, spanning lingerie, loungewear, sleepwear, and other fashion items.
Latto, who serves as a brand partner for Savage X Fenty, expressed her gratitude for the partnership and the warm reception from fans. She was quoted saying, "Being here at the Savage X Fenty Atlanta store to celebrate this partnership is a dream. I'm so thankful for the Xtra VIPs and fans who came through to support today! Whether I'm chilling at home or outside, Savage X Fenty lingerie always makes me feel sexy and confident. Being a part of a collaboration like this is a major moment."
This exclusive event not only celebrated the partnership between Latto and Savage X Fenty but also underscored the brand's commitment to engaging and rewarding its most loyal patrons.
For those who missed the special event, the Savage X Fenty Atlanta store now welcomes the public to explore and shop the brand's latest offerings, catering to a diverse range of fashion preferences.