Quality Control's Quality Films has announced a new partnership with Emmy Award-winning independent global content studio, Critical Content. They now have a wide-ranging partnership with Quality Films, the film and television arm of media powerhouse Quality Control, to create original non-scripted projects. As part of their partnership, Critical Content and Quality Films will work together to develop opportunities based on original or pre-existing IP for Quality Control, including projects spotlighting their roster of world-class athletes and artists which include Migos, Lil Yachty, City Girls and Lil Baby.

Critical Content currently has more than 50 projects in production for more than 30 different networks. They work with dozens of partners including Netflix, Amazon, Disney+, Peacock, Hulu, Roku, CBS, ABC, NBC, FOX, YouTube, Oxygen, Animal Planet, Freeform, Food Network, OWN, HGTV, WeTV, BET and Showtime. In addition to projects in development, current productions include Catfish (MTV), Get Organized With the Home Edit (Netflix), Celebrity Game Face with Kevin Hart (E!), The World’s Most Amazing Vacation Rentals (Netflix), The Great Food Truck Race (Food Network) and Cheap Old Houses (HGTV).

Quality Films is the Film and TV sister company of Quality Control Music, one of the most-prominent Urban Music labels, which finds and develops young artists from the ground up and propels their careers into stardom. The company has expanded beyond music into sports, film, television and - most recently - podcasting with their new full-service podcast network “Vocal.”

Critical Content and Quality Control artist Quavo recently completed production on the YouTube Original “Home Courts,” where Quavo visits legendary local basketball courts around the country to meet the athletes, artists and activists who use these public spaces to effect change in their communities. “Home Courts,” which premiered December 16 on YouTube and was spearheaded by Quality Films President Brian Sher, who joined Quality Films in early 2021.

Critical and QC will also collaborate on “Equal Justice,” a searing social experiment that will follow the world’s most meaningful hip hop artists as they leverage their fame and personal resources to secure top attorneys, fair trials and better outcomes for indigent defendants across the USA. The project will be pitched to networks and streamers at the top of the new year with QC talent attached.

“The alliance with Critical Content represents a unique opportunity for Quality Control and the many prominent athletes and artists under the QC umbrella of companies,” says Sher. “Critical’s world-class ability to package, present and sell premium content will enable us to expand Quality Control’s footprint with new and diverse content for our global fanbase.”

“Quality Films team, under the stewardship of Coach K, Brian, and P, has unparalleled access, relationships, acumen and taste,” says Tom Forman, CEO, Critical Content.  “We’re excited to pair Critical Content’s award-winning storytelling and production capabilities with QC’s talent roster, creative POV and proven ability to generate worldwide hits in any genre or medium.”

Coach K added, “I have been a fan of Tom’s work for many years and have recently gotten to know him on a personal level. He clearly understands the culture and knows how to develop the kinds of unscripted projects that Quality Films want to be a part of.”