ONE Musicfest 2023 made history as it welcomed a record-breaking 100,000 attendees to Piedmont Park for two days of electrifying performances across three dynamic stages. Partnering with Live Nation Urban, the Southeast's premier festival distinguished itself with interactive activations curated by sponsors, providing fans with unique and immersive experiences.
Photo Credit: Shaquille Kokumo/The Parallel Agency Courtesy of ONE Musicfest
Procter & Gamble, Toyota, Sprite, Jack Daniels, and Red Bull were just a few of the sponsors that added extra layers of excitement to the event, while over seventy vendors catered to festival-goers with delicious food, refreshing beverages, and souvenirs to commemorate the occasion.
One of the standout activations was presented by Atlanta-based, Black-founded, and award-winning men’s grooming brand Bevel. In a dual celebration of Hip-Hop's 50th anniversary and Bevel's 10th Anniversary, concertgoers were treated to complimentary expert trims and line-ups from Bevel barbers. They also had the opportunity to experience Bevel's acclaimed products, including Bevel Hair Oil, Bevel Pro All-in-One Trimmer, and the new Bevel Electric Shaver.
Celebrity Barbers Lauren Owens, Marcus Harvey, and Jeremy Dubose graced attendees with their expertise, providing on-site demonstrations and gift bags. Notably, Hip-Hop artist and ONE Musicfest performer SMINO hosted a meet-and-greet with fans at the "Bevel Shop" on Sunday, October 29th, creating a memorable experience for festival-goers.
Girard Hardy, Bevel's Director of Brand Marketing, described the activation as a "love letter to Hip Hop," underlining the importance of this celebration within the music and grooming industries.
While the activations added a unique touch to the festival, the main attraction remained the music. The three stages—The OMF Stage, P&G Stage, and Sprite Hip Hop 50 Stage—were graced by epic sets from headline acts and performers who left an indelible mark on the audience.
Janet Jackson, Kendrick Lamar, T-Pain, and DJ Drama headlined the event, delivering energetic performances and iconic hits that thrilled fans. The Sprite Hip Hop 50 Stage showcased legendary moments with some of the industry's biggest rappers, both legends and superstars. Ed Lover brought out iconic artists, including Mr. Cheeks, Brand Nubian, Black Sheep, Dead Prez, and Nice & Smooth, and was honored with a proclamation from Atlanta City Councilman Byron Amos for his contributions to the music industry. Hip Hop legend KRS-One showcased his mastery, leaving the crowd in awe, and T-Pain's closing performance received rave reviews for its excellence.
At the OMF Stage and P&G Stage, singer-songwriter Danielle Ponder set the mood with her soulful voice. Fabolous, Jadakiss, Coco Jones, Kodak Black, and headliner Megan Thee Stallion delivered performances that kept fans on their feet throughout the day. Lil Kim surprised the audience with special guests Sukihana and Eric Bellinger, while Megan Thee Stallion went "Savage" with her set, demonstrating her trademark energy and stage presence.
The night concluded with a show-stopping performance by Janet Jackson, as she wowed the crowd with dynamic choreography and iconic hits like "Control" and "Scream." Special appearances by Jazze Pha, Jermaine Dupri, and J. Cole added a star-studded touch to the Queen of Pop's set, leaving everyone in awe.
Photo Credit: Paras Griffin Courtesy of ONE Musicfest
ONE Musicfest 2023 was undoubtedly a historic celebration of music, culture, and the vibrant spirit of Atlanta, bringing together 100,000 fans for a weekend of unforgettable moments and world-class performances. The festival's unique blend of music and activations showcased the city's rich heritage and its ongoing contributions to the world of entertainment and creativity.