Lancôme’s New Hypnôse Drama Mascara
Lancôme is turning up the volume on lashes with its new Hypnôse Drama Mascara; this time, the drama is all in the mascara! The brand’s latest campaign adds a humorous twist to beauty, showcasing a playful gossip session between friends Hannah Berner and Paige DeSorbo. With dramatic dialogue and lip readers stirring the pot, the campaign cleverly amplifies the buzz around Lancôme’s latest launch.
In keeping with Lancôme’s message of positivity, the campaign disguises beauty tips and compliments as a dramatic exchange. Far from any real drama, the only thing getting a dramatic makeover is their lashes! The campaign cleverly flips the script on reality drama, showcasing the real excitement in Hypnôse Drama Mascara—a secret too good to keep under wraps.
The buzz began when Berner and DeSorbo, co-hosts of the popular podcast “Giggly Squad,” were spotted by The Lipstick Lesbians having a heated conversation at a New York City Ulta Beauty store. The silent footage sparked online speculation and attempts by lip readers to decode the supposed drama. However, on the latest episode of “Giggly Squad,” the duo revealed that their animated exchange was a series of compliments about each other’s makeup. The only drama was in their lashes, and the only secret to decode was the Hypnôse Drama Mascara’s new BFF, Lip Idôle Butterglow. In addition to partnering with Berner and DeSorbo, the campaign was supported by a robust roster of gossip and beauty influencers, including The Lipstick Lesbians, DeuxMoi, Cyrus Veyssi, GirlBossTown, Boman Martinez-Reid, Jackie Gonzalez and more.
Now more than ever, the brand is dedicated to empowering every woman to flourish and celebrate her beauty and femininity, regardless of age or skin color. Hypnôse Drama, Lancome’s newest and most volumizing mascara, combines beauty and confidence for long-lasting impact. Hypnôse Drama Mascara is available at Ulta Beauty Stores, Lancome-USA.com, and wherever Lancôme is sold. For more beauty secrets and product information, visit Lancome-USA.com.
