Harry Norman, Realtors Transforms Buckhead Location, Establishing Two Luxury Campuses with 20,000 SF Office Space at Piedmont Center + 2827 Peachtree


Harry Norman, REALTORS®, the premier luxury real estate brokerage in Atlanta and broader Georgia, is revolutionizing its Buckhead office presence after an impressive 18-year tenure at 532 East Paces Ferry Road. The esteemed 93-year legacy brand is making bold strides by leasing nearly 20,000 square feet of office space in two prominent Atlanta commercial developments. This strategic move underscores the company's commitment to providing exceptional real estate services to clients in the thriving Buckhead neighborhood. In this article, we explore how Harry Norman, REALTORS® is at the forefront of embracing the best of both worlds - the power of personal connectivity and the efficiency of digital hybrid strategies - to foster inspiration, innovation, collaboration, and productivity for its agents, staff, and brokers.

Embracing the Post-Pandemic Return-to-Office Era:

As companies navigate the post-pandemic landscape, some are closing office spaces, while others are returning to the office full-time. In this dynamic scenario, Harry Norman, REALTORS® stands out as a trailblazer, championing a hybrid approach that seamlessly blends personal connectivity with modern technology. By harnessing the flexibility of technology and contemporary office spaces, the brokerage empowers its associates to excel and deliver bespoke real estate experiences to clients. More than 200 associates will work across the two Buckhead locations, fostering the exchange of ideas and cultivating genuine relationships, which remain at the core of the company's values.

Jenni Bonura's Vision:

Jenni Bonura, the esteemed President and CEO of Harry Norman, REALTORS®, shares her insights on this transformative journey. The move from one location to two new office spaces exemplifies the company's unwavering belief in the essence of human connection and its potential to drive continued growth. Bonura highlights the chance to redefine norms and create spaces that inspire collaboration and innovation while delivering exceptional client experiences. Through this visionary approach, Harry Norman, REALTORS® aims to make a lasting impact and build relationships that reflect its ethos and identity.

The Alluring Grandeur of 2827 Peachtree Road:

The eagerly anticipated Buckhead Brokerage office will be housed in the brand-new 135,000-square-foot boutique office building at 2827 Peachtree Road, set to fully open in mid-August. This architectural marvel features large elevated patios with Wi-Fi access, private balconies for select offices, and a grand main entrance with valet drop-off. Within this exquisite setting, sales associates eagerly await the opportunity to welcome clients and showcase state-of-the-art amenities, including a fitness center, boardroom, covered parking, and efficient operating systems. This prime location ensures that clients and agents alike can conveniently access Harry Norman REALTORS® services, reaffirming the brokerage's commitment to the Buckhead community and meeting the rising demand for exceptional real estate experiences.

Partner Services Headquarters at the Revamped Piedmont Center:

The Partner Services office, situated in the reconceptualized Piedmont Center at 3525 Piedmont Road, epitomizes a creative and engaging work environment. The center, now fully owned by Ardent Companies, boasts 14 Class-A office buildings and many amenities, such as a 1.2-mile walking trail, recently refreshed conference rooms, a fitness center, and fun-filled activities like yoga, food trucks, and happy hours. Functioning as Harry Norman, REALTORS® headquarters, the Partner Services Office provides ample space for various strategic and support service teams, ensuring seamless operations and exceptional client service.

As a true leader in the real estate market, Harry Norman, REALTORS® continues to demonstrate its commitment to the Buckhead community by redefining office spaces for the post-pandemic era and beyond. By fusing personal connections with modern technology and embracing visionary office designs, the brokerage sets the stage for new possibilities and solidifies its position as a pioneer in the industry. With a focus on fostering meaningful relationships and delivering unparalleled real estate experiences, Harry Norman, REALTORS®, is poised to elevate its legacy further in the ever-evolving world of luxury real estate.


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