As new businesses launch and existing companies pivot, grow and reposition during this global pandemic, one thing remains true; Marketing and communicating effectively is a critical component to business development. A trait of new entrepreneurs is the constant search for ways to get the word out about the newest endeavor, but it is important to have a plan. Developing the basic marketing essentials is necessary to be effective at promoting a new or existing venture. While these essential tips are not the only marketing tasks a new business will face, they are the starting blocks of creating an effective and sustainable marketing strategy. So, grab your planning materials, and let’s get started with these five steps.