Hip-Hop Legend Doug E. Fresh Drops a Beat to Support Redesign of McCormick® Herbs & Spices

An Exclusive Song by “The World’s Greatest Entertainer, The Original Human Beatbox,” Doug E. Fresh is Celebrating the Brand’s First Bottle Redesign in Nearly 40 Years and the 50th Anniversary of Hip-Hop

Hip-Hop icon and beatboxing pioneer Doug E. Fresh, in collaboration with the McCormick® brand, has released an original song and captivating music video to commemorate two remarkable milestones: the brand’s first bottle redesign in almost four decades and the 50th anniversary of hip-hop. A member of the Hip-Hop Hall of Fame and a BET Hip-Hop Awards Icon honoree, Doug E. Fresh delivers an innovative song featuring pulsating beats, the sizzle of the kitchen, the pop of the new SnapTight™ lid, and lyrics that tantalize the senses.

“I’m back in the kitchen, cooking up some hot new sounds to introduce McCormick’s new red caps, which are designed to keep flavor fresh, like me,” said the legendary Doug E. Fresh. “I’ve used McCormick seasonings for as long as I can remember and I’m excited to collaborate with the brand to add some of my flavor using their iconic herbs and spices. Music and cooking are two of my biggest passions and this partnership allows me to explore both while having some fun.”

In addition to unveiling the new song, Doug E. Fresh will be leading an extraordinary cooking class for local New York consumers on the early evening of Thursday, September 14, 2023. Handpicked guests will have the unique chance to savor the vibrant flavors of McCormick® seasonings and cook alongside a true musical icon, before relishing their masterfully crafted dishes. To participate in the official sweepstakes for the free cooking class, click HERE and view official rules HERE. The sweepstakes opens today and concludes on Thursday, August 31, 2023 at 11:59 p.m. Limited spots are available through a random draw.

Doug E. Fresh will be presenting his delectable version of Spiced Cod with Mashed Plantains, and will guide class participants through the recipe. The dish harmonizes mashed plantains with a hint of coconut milk to complement the cod fillets, which are coated with a fusion of garlic powder, thyme, crushed red pepper, and more. The result is a perfectly seared fish with a captivating, bold crust.

“It’s a privilege to be partnering with such a cultural pioneer, especially during this landmark year for the hip-hop community,” expressed Giovanna DiLegge, Vice President Marketing, NA Consumer at McCormick. “An innovator in both the studio and the kitchen, we witnessed Doug E. Fresh transform into Doug E. Chef for his popular cooking videos on Instagram. We are thrilled to feature his mouthwatering recipe and original sounds in our own milestone year.”

Earlier this year, McCormick unveiled a fresh design for its core red cap-branded products, marking the first redesign in almost 40 years. The new bottles are now accessible nationwide on retail shelves and showcase an easily locatable best by date, alongside the innovative proprietary SnapTight™ lids that audibly seal for the enduring freshness of essential herbs and spices, including cinnamon, garlic powder, paprika, parsley, and crushed red pepper.

McCormick & Company, Incorporated stands as a global leader in flavor. With a presence in over 170 countries and territories and generating over $6 billion in annual sales, the company produces, markets, and distributes spices, seasoning mixes, condiments, and other flavorful products to the entire food industry, including e-commerce channels, grocery stores, food manufacturers, and foodservice businesses. Prominent brands under their umbrella include McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's, Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane, and Gourmet Garden. The essence of McCormick enriches meals globally, every day.