Costa Coffee Announces Philippe Schaillee as New CEO


Costa Coffee, a well-known coffeehouse chain, has made an exciting announcement regarding its leadership. Philippe Schaillee is set to become the new CEO of the company, assuming the role from April 10, 2023. Schaillee brings a wealth of experience from his previous position as the Executive Vice President responsible for Products and Innovation at Groupe SEB since April 2021.

Evguenia “Jeny” Stoichkova, President of Global Ventures for The Coca-Cola Company, expressed confidence in Schaillee, describing him as an exceptional leader with a strong business background and a genuine passion for building renowned brands. The company looks forward to working closely with Philippe to execute their strategic plans for Costa Coffee, with a particular emphasis on expanding the brand's presence in its home country of England and beyond.

Philippe Schaillee, an alumnus of Catholic University Leuven with an MBA from Vlerick Leuven Ghent Management School in Belgium, has had a distinguished career. He initiated his professional journey with the Sara Lee Group in Belgium in 1994, holding various marketing roles. In 2000, he transitioned to the United States, where he assumed key roles in the coffee and tea businesses, ultimately becoming Executive Vice President of the beverages division. Over the years, he climbed the corporate ladder, serving in crucial roles such as EVP of the Breakfast, Snacking & Beverages division and SVP, Chief Marketing Officer for Sara Lee Group's U.S. categories.

In 2012, Schaillee returned to Europe, joining Jacob Douwe Egberts (JDE) Group, where he was named President of the Professional Coffee Division and became a member of their executive committee. His most recent position saw him as a member of the executive committee at Groupe SEB in France, a global market leader in cookware, small domestic appliances, and professional coffee equipment, housing well-known brands like WMF, Schaerer, All-Clad, Krups, Tefal, and Rowenta.

Speaking on his appointment, Philippe Schaillee expressed his admiration for Costa Coffee's rich history and heritage. He eagerly anticipates collaborating with the talented Costa team, embracing the company's legacy while steering it towards further growth and success.

Philippe Schaillee will succeed former Costa CEO Jill McDonald, reporting directly to Jeny Stoichkova, and will be based in London. His appointment marks an exciting new chapter for Costa Coffee, and the company and its stakeholders are poised to embark on this journey of growth and innovation under his leadership.

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