Music Midtown, one of Atlanta's most anticipated music festivals, made a triumphant return to Piedmont Park, drawing a diverse crowd of attendees to experience a lineup featuring both seasoned icons and emerging stars.
Headlined by Pink, Flume, Billie Eilish, The 1975, Guns N’ Roses, and Lil Baby, this year's roster may have seemed eclectic, but it didn't deter the festival's vibrant atmosphere.
Attendees traveled from near and far to catch their favorite acts. Many people traveled just to see their favorite artists.
While the headliners brought in massive crowds, it was the variety of performances that made Music Midtown truly special. Emerging artists like Yung Gravy, Upsahl, Destroy Lonely, BigXThaPlug, Lizzy McAlpine and more whose songs have gone viral on platforms like TikTok, connected with audiences despite their relatively recent rise to fame.
Billie Eilish's Saturday night closing performance was a standout moment. Against a backdrop of impressive visuals and fireworks, Eilish delivered a mature and emotionally resonant performance that captivated the crowd.
Lil Baby, an Atlanta native, brought boundless energy to the stage, endearing himself to his hometown audience and showcasing the city's musical heritage.
Music Midtown's ability to bring together artists from various genres and generations, united by their love for music, remains a testament to its enduring appeal.
Beyond the electrifying performances that make Music Midtown a must-attend event, festival-goers were treated to a diverse array of food vendors and onsite experiences that added to the festival's vibrant atmosphere.
The festival offered a delectable range of festival fare, including fan favorites like Island Noodles, Eggroll Boyz, Pizza Nova, and Williamson Bros BBQ. What's more, the festival catered to a variety of dietary preferences with vegetarian, vegan, and gluten-free options readily available. Music enthusiasts could refuel with delicious bites while enjoying their favorite acts.
For those looking to enhance their festival experience, the About-Face Beauty Stop provided a haven for makeup enthusiasts. Festival-proof makeup looks, courtesy of on-site makeup artists, included pro-level pigment, long-lasting lips, and iridescent shimmer. Festival-goers had the opportunity to swatch and play with award-winning, high-performance makeup, with exclusive discounts awaiting them. The Beauty Stop also featured festival-exclusive kits for those looking to elevate their festival look.
American Apparel Atlanta Tee Lab offered a chance to snag an exclusive American Apparel tee. Festival attendees could choose custom-printed designs or add an embroidered patch to their own festival merch, creating unique and memorable souvenirs.
For those craving plant-based options, Everything Legendary Food Trucks answered the call. Known for having the world's BEST plant-based burger, they rolled into Music Midtown with a pink food truck offering a menu that included burgers, tacos, nuggets, and more. Festival-goers could enjoy these plant-based delights as they soaked in the music.
The Electrolit Zone ensured festival-goers stayed refreshed and recharged. Electrolit's premium hydration beverage was available at select concessions, and attendees could sample it at The Electrolit Zone. The zone offered a relaxing atmosphere with shading, a 360 photo moment, and more.
Gala Music, a decentralized world for music, brought its unique experiences and supporter rewards to Music Midtown. The Gala Music tent showcased exclusive merch, and attendees had the chance to meet talented musicians featured on the Gala Music Cotton Club Stage.
Gopuff catered to festival cravings, offering a $10 discount on the first three orders, so no one had to miss a beat.
The Lysol Air-Aoke experience combined music and hygiene awareness. Festival-goers could sing along with Music Midtown artists' songs while immersed in a light display illustrating the release of viruses and bacteria into the air when singing. Lysol offered the chance to sanitize and receive a custom commemorative digital photo.
Owen’s Craft Mocktail Bar served as the Official Cocktail Mixer of Music Midtown. Attendees enjoyed non-alcoholic delights at Owen's Craft Mocktail Bar, featuring a variety of tasty mocktails, each crafted to deliver a refreshing burst of flavors.
Skyy Vodka Pacific Mineral Cove, Smirnoff Ice Chill Zone, and the White Claw Shore Club provided festival-goers with spaces to unwind, enjoy a refreshing drink, and soak up the festival vibes.
Music Midtown's dedication to offering diverse food options and engaging onsite experiences enhanced the overall festival atmosphere, ensuring that attendees had a memorable and satisfying time beyond the music performances.