Amp, the live radio app from Amazon, today announced The Come Up — a new emerging artist program bringing communities together to discover, celebrate, and break rising artists. At launch, creators and listeners using Amp can help identify today’s hottest rising hip-hop artists coming out of Atlanta. The Come Up will be moderated by influential tastemakers in music and culture who will create new shows that ignite conversation across the app to identify talent. Driven by veteran industry executive Kenny Burns, the influential show hosts include content creator Big Bank; multimedia personalities Su Solo and Paige Shari; and artist and producer DJ Kash. Fans can learn more about the program and how to participate here.
Beginning June 15, the enlisted hosts will launch their own shows on Amp to play songs from their favorite emerging Atlanta-based hip-hop artists, calling for fans in the community to gather for debate and discussion live. Fans can drop in to each show to engage via the chat and call-in features, or create their own show using the tag #TheComeUp to debate who they think is next up. At the end of the month, the tastemaker hosts and Amp will select three featured Atlanta artists from across The Come Up shows, and the selected artists will receive promotional support across Amazon Music and Amp including being featured in a docuseries developed and directed by Cam Kirk; opportunities to be interviewed on popular Amp shows The Daily Cannon with Nick Cannon and Rotation Radio with Gabe P and Nyla Symone; and inclusion on “The Come Up” playlist on Amazon Music.
“There is an awakening happening in music and the arts, and Amp creates a place that is for that emerging audience and movement—real people, real voices, no gimmicks and no algorithms speaking for the people,” says Kenny Burns. “Community is the most authentic partnership an artist can have, and I'm looking forward to highlighting the best of the best to communities on Amp!”
Amp is the place where access to music, sports, and entertainment culture is being reshaped, with a variety of live and interactive programs. As an app where anyone can create their own live audio shows using just their phone, programs on Amp feature a diverse range of emerging and established hosts across the talent spectrum, including artists Nicki Minaj, Halsey, NBA YoungBoy, and Joe Budden; NBA star Draymond Green; multi-hyphenate Nick Cannon; and artist, producer, and TV personality Kandi Burruss.